Both the healthcare and personal fitness industries are undergoing dramatic changes. In both cases, large corporate entities compete not only with each other but also with much smaller groups and companies. A distinctive, unique professional identity can help a corporation stand out from the crowd... or rise above it. Fauquier Medical Associates is a small, independent medical practice providing newborn care through adult and geriatric care. This identity design was the foundation of a larger advertising campaign. Piedmont Primary Care, a multispecialty medical practice, combines pediatricians, internists, and family practice physicians in one organization. Creating their corporate identity was the first step in an aggressive regional advertising campaign. The Tone Zone began in 1994 primarily as a small aerobics facility. Our popular, modern logo design helped the owners target both men and women and broaden their client base as they increased their membership and expanded until . . . In 1996, The Tone Zone's success inevitably grew into a full-service fitness club offering aerobics, strength training, basketball, volleyball, and nutrition management all in a new 12,000 square-foot facility. Our corporate image design sought to connect the history of their town with the modern nature of their business (as well as preserving the legacy of the original Tone Zone, as you can see in the lower right icon). Premier Medical Legal Associates is a consulting firm specializing in the intricacies of medically-oriented legal issues. Our professional logo design was the first step in a marketing campaign directed toward medical practices and law offices. The Power Plant is a new concept in fitness clubs - a dedicated facility for sports medicine rehabilitation, strength, and technique training - catering to professional athletes as well as private individuals. This unique logo was created for a pediatric dentist. According to the client, the logo needed to be whimsical, childlike, and fun, yet not involve teeth or tooth brushes. Corporate Image Web Design Collateral Who Are We? Contact Us! Home © Copyright Chameleon Graphic Design. All rights reserved. Unauthorized duplication or reproduction of any of these designs is prohibited.