Collateral Marketing - Annual Reports

An organization's annual report says a lot. Not only does it provide shareholders, board members, investors, and benefactors with valuable financial information; but it also is commonly an organization's most dramatic marketing piece. The look, feel, and presentation of a well-designed annual report can have a profound effect upon the way the information contained therein is received.

Click on the thumbnails below to view larger images of each piece.

UCSF - Center for Reproductive Health Research & Policy

The Family PACT Program of the UCSF's Center for Reproductive Health Research & Policy provides reproductive health services and screening for residents of California. UCSF came to us to produce their annual Program Report, (actually two documents - a main report and a graphic summary), which is disseminated to the Office of Family Planning and the California State Legislature. With this project, the client tasked us with the unusual challenge of making this report look professional and academic, but not too slick or corporate (which would have been inappropriate for this project).

NVFS

Northern Virginia Family Service (NVFS) is a nonprofit organization dedicated to helping disadvantaged individuals and families. They provide counseling, health services, foster care, housing services, and job training. The 24-page annual report we designed for them became their flagship marketing piece and marked the beginning of their 75th anniversary year.

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